Book
Основы PR в бизнесе
The article presents a study aimed at investigating the degree of compliance of individual characteristics of a brand and individual characteristics of the owner of a brand on the example of the of beauty salon market.
The article considers the main trends in the contemporary media space and analyzes the coverage of Russia issues in online versions of USA Today and The New York Times. The ideas of M. McLuhan, D. McQuail, J. Van Deijck, M. Castells form the theoretical basis of the research. USA Today and The New York Times provide free access to most of their materials which are available for the computer, Iphone, and Ipad users. Video and slide-shows attract readers from all over the world. Russia became actual theme in 2014 in the US media, but it had been peripheral during the previous decade. Sochi Olympiad, Crimea unification with the RF, conflict in Ukraine, Putin, - those were the main topics of USA Today and The New York Times related to Russia. USA Today's coverage of Russian problems was more neutral and balanced compared to tough rhetoric of The New York Times. At the same time both newspapers view the country as an “alien”, but not an enemy.
The paper analyzes the basic principles of interaction between government agencies and involved PR organizations, identifies goals and objectives of media campaigns, and compares the modern Russian practice with the experience of other countries.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management