Current Trends in Public Sector Research (Proceedings of the 20th International Conference)
The purpose of this article is to introduce the concept of atmospherics to the public sector research. Since museums as cultural institutions preserve the cultural heritage and take care of socially and culturally significant public goods, they should also guarantee the accessibility to cultural objects for different social groups and provide them sufficient information about preserved cultural objects. Although museums nowadays find themselves in the situation of governmental funding reduction, their main objectives along with preservation of cultural objects, security issues, and accessibility should be focused on development of such museum services as structured itineraries, saturated with information maps, improvement of public service areas in park and museum complexes. Framed in the theoretical concept of atmospherics the qualitative study on functional characteristics of the Peterhof State Museum-Reserve (Saint Petersburg) provides, firstly, new methodology for the analysis of visitor attraction and visitor experience, secondly, new managerial strategies in order to include different social groups in the process of receiving knowledge about cultural objects.