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Book

Решения по формированию стоимости банка и корпоративного клиента

М.: ЛЕНАНД, 2016.

In the monograph the wide range of questions concerning regularities of forming of value is considered at bank interaction with enterprise customers of different categories (big, medium and small corporate business). The simulation model of investment interaction of bank with subjects of big corporate business within which receive explanations many known phenomena of the value based management theory is developed, and also conditions of emergence of a number of the new are predicted. The great attention is given to development of methods of research of mechanisms of placement/attraction of financial resources among subjects of medium and small corporate business. Possibilities of their use in the applied purposes are discussed, and also at development of a complex of the solving rules subordinating to prototype solutions about expediency of placement/attraction of financial resources among consumers of the business market of banking services for the purpose of forming of cost as bank, and the enterprise customer.

Решения по формированию стоимости банка и корпоративного клиента