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Стоимостной подход в системе взаимодействия банка и корпоративного клиента
The main purpose of the monograph is to present an innovative assessment tools in the implementation of customer-oriented banking. To do this, in this paper we study the theory of the formation of the valuation of the effectiveness of management of the corporate client in terms of interaction with the investment bank. The theoretical and methodological bases and conceptual modeling unit investment activity aimed at identifying reliable potential borrower from the bank . A new planning tool developed based on the regression analysis of indicators of the bank's cooperation with corporate clients and macroeconomic data. The developed model can serve as an element of the overall management of bank liquidity . Publication addressed a wide range of readers interested in the problems of client banking. Work will be useful for scientific , primarily economic community for students, faculty and graduate students of economic universities and faculties, for those readers who are interested in banking processes aimed at identifying the needs of corporate clients.