17-й Международный научно-промышленный форум «Великие реки’2015»: труды научного конгресса]. В 3 т.
The article considers the various aspects of cooperation between the Institute of Ecology and advertising. This use of advertising to promote ecological ideas to society is the use of "environmental reasons" the advertising of goods and services. We consider the phenomenon of "environmental friendliness" of firms, advertisers, the positioning of its products as "ecoproducts." We analyze the use of natural sites for advertising purposes. But the greatest attention is paid to environmental advertising, understood as security and a comfortable environment for the recipients of advertising.
The paper presents a framework for numerical simulation that allows you to ensure saving of resources due to the numerical selection of the optimal size and temperatures in the preparation of bimetallic castings. Modeling obtained boundary and initial conditions at which the metal parts submelting first layer in the contact area with the second layer and is saved in the unmelted state of the first layer with a thickness of 1.5-2 mm, which is in contact with the mold.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.
We address the external effects on public sector efficiency measures acquired using Data Envelopment Analysis. We use the health care system in Russian regions in 2011 to evaluate modern approaches to accounting for external effects. We propose a promising method of correcting DEA efficiency measures. Despite the multiple advantages DEA offers, the usage of this approach carries with it a number of methodological difficulties. Accounting for multiple factors of efficiency calls for more complex methods, among which the most promising are DMU clustering and calculating local production possibility frontiers. Using regression models for estimate correction requires further study due to possible systematic errors during estimation. A mixture of data correction and DMU clustering together with multi-stage DEA seems most promising at the moment. Analyzing several stages of transforming society’s resources into social welfare will allow for picking out the weak points in a state agency’s work.