Doing business in the non-ferrous metals industry: how to survive in a mature market in crisis
This case study has been designed to be used for the course in Strategic Management which is being taught within the Master’s programs and MBA. It tells the history of the actual non-ferrous metals processing company actually existing in the Russian Federation. In the middle 90s of the last century, the above company found itself in deeply critical situation caused by the slump in demand in mature market. The new CEO of the company was faced with a task of choosing the strategy that could save the company from going bankrupt. We provide information on output indices movement, capacity utilization level, prices in the most important raw material and dynamics of exporting products.
Teaching notes describe how one can use the case study as a basis for strategic analysis and comparative analysis of the possible management actions of the company. We provide information on the company’s development in the following years, which allows one to estimate the effectiveness of the most rational choice of the strategy as part of the case analysis, as well as comment on it for the students to understand.