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Regular version of the site

Book

Теория посредника и маркетинговое поведение

Светуньков С. Г., Пономарев О. Б.
Academic editor: Г. Л. Багиев, О. У. Юлдашева

Modern marketing is a system of many tools and technologies, subordinate unified scientific methodology. As part of this methodology are formed, improved and developed a variety of scientific theories by which knowledge about marketing systematized. The theory satisfactorily describes the marketing practice is impossible without including in it such an important element of the market economy as a mediator. At the same time the mediator on the market acts as a buyer and as a seller. This significant difference behaviors mediator behaviors of other market participants. And if the theory of consumer behavior and the theory of production represented a deep mature, the mediator of the theory say it is not necessary. We present some of the results obtained in this direction

Теория посредника и маркетинговое поведение