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  • Маркетинговые исследования. Теория и практика : учебник для вузов. – 2-е издание переработанное и дополненное

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Маркетинговые исследования. Теория и практика : учебник для вузов. – 2-е издание переработанное и дополненное

Юрайт, 2014.
The book is a wide-ranging, but fairly compact textbook on methods of marketing research. The course is based on "Methods of marketing research" and "Methods of analysis of marketing information" given by the author at the National Research University "Higher School of Economics." The book follows the traditions of the global teaching of these subjects, but also reflects the experience and technological capabilities of the Fund "Public opinion" Public Opinion. Meets federal state educational standards of higher professional education of the third generation. The book can be recommended to students, graduate students and students of training, managers and directors of companies, as well as professionals working in the field of marketing research.
Маркетинговые исследования. Теория и практика : учебник для вузов. – 2-е издание переработанное и дополненное