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Культурно-познавательный туризм как фактор развития российской глубинки
The collection contains papers presented at the All-I Scientific-practical conference "Cultural and educational tourism as a factor of development of the Russian heartland "(Tot'ma (Vologda region); September 18-21, 2014), which discussed issues related to the current problems in the system development cultural, educational and a number of related areas of tourism peripheral regions of Russia. Designed for the Museum and museum staff, theorists and practitioners in the fields of tourism, economics, marketing areas, branding, cultural studies, sociology, social geography; and as for all interested in this matter.
The work presents an empirical study on the unofficial symbol of the city. Based on the analysis of interviews hometown reconstructed representation of inhabitants of his native city. The results obtained are empirical research discussed in terms of the possibility of their use in the branding area.

The article uses the 2009 pool data of 1000 processing factories to consider relationship between the government and businesses and the diff erence in priorities of providing fi rms and business enterprises with the state support by public management bodies at federal, regional and municipal level. The regressive analysis results in the suggestion which substantiates the domineering position of the “model of exchanges” (unlike the “model of takeover” typical of 1990-s), more inclination of the regional authorities to support the businesses involved in modernization processes.
Kyn - portal to the beauties of ancient Ural. It is a review of the historical-cultural attractions and tourist routes in Kyn. The settlement is an old mountain centre where the buildings of the former factory remained. It impresses by the beauty of chusovaya cliffs.
Mega events are an incentive for various city changes. The organization of such events presupposes complex decision-making processes and the consolidation of various socio-economic resources of all stakeholders, the most important of which are residents, as the main taxpayers and the labor of cities. In order to ensure the effectiveness of the implementation of mega events activities in the field of tourism, first of all, it is necessary to enlist the support of the people directly. For this purpose, it is necessary to study in detail the moods and opinions of residents, their willingness to accept tourists and the desire to support the organization and conduct of various city events. One of the most common ways of including residents is the process of interaction with other stakeholders is the implementation of the coproduction concept. The author of this article has developed and empirically verified a conceptual model of assessing the willingness of residents to support mega city events in the tourism industry, which allows assessing the influence of various factors on the willingness of residents to participate in different types of coproduction (volunteering, crowdsourcing, giving recommendations and coachsurfing). In order to process the results of the study, the statistical package SPSS-22 was used. The result of the regression analysis was the verification of four hypotheses of the study, each of which was confirmed.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
We address the external effects on public sector efficiency measures acquired using Data Envelopment Analysis. We use the health care system in Russian regions in 2011 to evaluate modern approaches to accounting for external effects. We propose a promising method of correcting DEA efficiency measures. Despite the multiple advantages DEA offers, the usage of this approach carries with it a number of methodological difficulties. Accounting for multiple factors of efficiency calls for more complex methods, among which the most promising are DMU clustering and calculating local production possibility frontiers. Using regression models for estimate correction requires further study due to possible systematic errors during estimation. A mixture of data correction and DMU clustering together with multi-stage DEA seems most promising at the moment. Analyzing several stages of transforming society’s resources into social welfare will allow for picking out the weak points in a state agency’s work.