Культурно-познавательный туризм как фактор развития российской глубинки
The collection contains papers presented at the All-I Scientific-practical conference "Cultural and educational tourism as a factor of development of the Russian heartland "(Tot'ma (Vologda region); September 18-21, 2014), which discussed issues related to the current problems in the system development cultural, educational and a number of related areas of tourism peripheral regions of Russia. Designed for the Museum and museum staff, theorists and practitioners in the fields of tourism, economics, marketing areas, branding, cultural studies, sociology, social geography; and as for all interested in this matter.
The work presents an empirical study on the unofficial symbol of the city. Based on the analysis of interviews hometown reconstructed representation of inhabitants of his native city. The results obtained are empirical research discussed in terms of the possibility of their use in the branding area.