Proceedings of the 11-th International Conference on E-Business Engineering (ICEBE-2014)
proceedings of the 11-th International Conference on E-Business Engineering
A strategy of "customer-centricity" as well as topical models of customer-centric companies is described. Propositions of effective social network technology application for various business aspects in such companies are suggested. Recommendations for theoretical description, analysis, modeling of customer-centric social networks and also for their monitoring with the aim of qualitative development are given. A case study of the WeChat mobile application is presented.