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Regular version of the site

Book

Мода и люди. Новая теория моды и модного поведения

This book contains a study of fashion as a sociocultural and semiotic system. Why  is fashion attractive? What are the interrelations of fashion and customs? What are the values of fashion?  Why and how fashion innovations take place? What is the interaction of fashion, on the one hand, and mass culture, industrial design, mass consumption, on the other? These and many other questions covering the phenomenon of fashion are discussed in this book.

Мода и люди. Новая теория моды и модного поведения