A theory of fashion as a sociocultural phenomenon. Why people do participate in fashion? How fashion is related to traditional behavior? What are the values of fashion? Why and how fashions change? What are the fashion innovations and fashion cycles? How fashion is related to equality and inequality? These questions, as well as many others, concerning fashion, are discussed in this book.
This book contains a study of fashion as a sociocultural and semiotic system. Why is fashion attractive? What are the interrelations of fashion and customs? What are the values of fashion? Why and how fashion innovations take place? What is the interaction of fashion, on the one hand, and mass culture, industrial design, mass consumption, on the other? These and many other questions covering the phenomenon of fashion are discussed in this book.
Some basic principles of the history of sociology are consedered; the key ideas served as a basis of sociology; the intellectual portraits of some classics and currents of sociological thought (Comte, Marx, Durkheim, Pareto, etc.) are given.