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CRM-система как инструмент формирования коммуникационной стратегии: практика коммерческих медицинских организаций
Коммуникации. Медиа. Дизайн. 2022. Т. 7. № 4. С. 86–103.
Самохин А. А., Самылина Д. А.
The article explores the features of using CRM as a tool for building a new type of communication in the practice of commercial medical organizations. Based on thesystematization of domestic and foreign studies, as well as a number of expertinterviews with industry representatives, a system of recommendations has beendeveloped to improve offline and online communicative interaction with clients in the activities of commercial medicine organizations.
Medushevsky A. N., Liberal.ru 2026
The Liberal Mission Foundation continues to introduce readers to new concepts of democracy and relevant publications. This discussion focuses on the challenges facing democracy in the era of globalization, as addressed in two recent books: *The Backsliders: Why Leaders Undermine Their Own Democracies* by S.C. Stokes (2025) and *Critical Theories and the Postsocialist Challenge: Race, ...
Added: August 26, 2026
Medushevsky A. N., Сравнительное конституционное обозрение 2026 Т. 35 № 2 (167) С. 4–29
In the context of the rapid changes in the modern world associated with globalization, informatiza tion, and the revision of ethical standards of mass behavior, legal theory faces a number of problems — the loss of consensus in understanding global constitutionalism, growing disagreements regard ing its values and principles, and unclear prospects for the future. ...
Added: August 26, 2026
Stognieva O., Злобина В. А., М.: Юрайт, 2026.
Учебный курс предназначен для студентов направлений журналистики и медиакоммуникаций, владеющих английским языком на уровне B2–C1. Курс отражает ключевые вызовы современной цифровой медиасреды: использование искусственного интеллекта, борьбу с дезинформацией, развитие медиаграмотности, влияние социальных сетей, мобильную журналистику, цифровую идентичность и перспективы развития медиа. Обучение построено на аутентичных материалах и практико-ориентированных заданиях, моделирующих реальные профессиональные ситуации. Выполнение интерактивных ...
Added: August 22, 2026
Tyurkin M., Ilyina I., Zhuravleva O. et al., [б.и.], 2025.
Digital media branding is a powerful tool that can modify strategic communications. This process makes it possible to move from passive dissemination of information to active formation of brand perception and establishment of long-term relationships with the audience in a digital environment, including the formation of a cohesive and loyal community around the company. This ...
Added: July 20, 2026
Scientific publishing house Infinity, 2026.
Scientific Forum Proceedings combine materials of the conference – research papers and thesis reports of scientific workers. They examine technical, juridical and sociological aspects of research issues. Some articles deal with theoretical and methodological approaches and principles of research questions of personality professionalization. ...
Added: July 10, 2026
Yin Z., Terra Linguistica 2026 Vol. 17 No. 2 P. 152–168
Abstract. In the context of global communication, the construction of national images in the media has evolved from passive reporting to active meaning modulation. Using China as a case study, this research introduces the Semiotic Intensity Approach (SIA) to quantify how news media integrate verbal, visual, and layout resources to either amplify or attenuate specific ...
Added: July 8, 2026
Moskvina Z. О., Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика 2026 Т. 31 № 2 С. 398–408
Abstract. This article explores the semantic and cognitive mechanisms governing the functioning of the lexeme “irreversibility” (Unumkehrbarkeit) within contemporary German media discourse covering the crisis in German-Russian relations. The study tests the hypothesis that the use of irreversibility semantics in the mass media serves as a rhetorical strategy intended to reinforce the perception of ongoing ...
Added: July 3, 2026
Repina E., Багдасарьян Н. Г., Беликова А. А. et al., М.: КДУ, 2026.
Главная цель учебного пособия "Информационно-медийное пространство мировой политики" состоит в том, чтобы ознакомить учащихся с ключевыми теоретико-методологическими основами изучения медиа-информационного аспекта политических коммуникаций, а также сформировать у них набор компетенций, необходимых для практической работы со СМИ в сфере мировой политики и международных отношений. Учебное пособие предназначено для студентов и магистрантов вузов, обучающихся по специальностям международные ...
Added: July 2, 2026
Kuzminov Y., Kruchinskaia E., Россия в глобальной политике 2026 Т. 24 № 4 С. 92–109
В статье анализируется структурный разрыв между увеличивающейся когнитивной нагрузкой и снижающейся отдачей от неё. Подход, при котором развитие научных и образовательных школ, ориентированных на тренировку суждения, может стать альтернативой количественному наращиванию вычислительных мощностей, которое служит основной стратегией Китая и США. Применительно к России традиция фундаментального образования и сильных исследовательских школ приобретает в новых условиях значение ...
Added: July 1, 2026
Соколова Е. Н., Grigoreva M., Знак: проблемное поле медиаобразования 2026 № 1(59) С. 92–101
The article analyzes representations of grandmothers’ and grandfathers’ images in the digital family discourse of the Russian social media segment. Based on a corpus of more than two million public posts from September 2023 to September 2024 collected via Brand Analytics, we extracted a subcorpus of 82 138 posts mentioning the older generation. The study ...
Added: June 30, 2026
Осипова В. В., Kosova E., New psychological research 2026 No. 2 P. 228–250
Statement of the Problem. In the age of pervasive digitalization, online news consumption is growing steadily. Simultaneously, tools for creating and spreading fake news are expanding. Previous research highlights the impact of structural usability elements on trust across domains, yet their specific effect on trust in news web interfaces remains inadequately explored. The Purpose of ...
Added: June 23, 2026
Kosmarsky A., Напреенко И. В., Journal of Cultural Economy 2026 P. 1–4
Added: June 23, 2026
Poddiakov A., Klarina E., New psychological research 2026 No. 2 P. 207–227
In the initial stage of our study, participants were shown Polunin’s pantomime 10,000-Meter Race (1981), in which he portrayed a runner growing increasingly exhausted through different stages of the race. In individual interviews, participants were asked about their impressions of the pantomime. Then an emergent turn in the research occurred. One of the participants found and sent ...
Added: June 22, 2026
Kazun A. D., Мир России: Социология, этнология 2026 Т. 35 № 3 С. 101–121
This study analyzes interviews with news avoiders to identify the underlying motivations for this behavior. News avoidance is interpreted by informants as a purposeful action—a deliberate, rational choice based on an assessment of the benefits of news and the costs of consuming it. While interviewees predominantly cite the negative impact on emotional well-being and physical ...
Added: June 19, 2026
Pereyaslov A., Коммуникации. Медиа. Дизайн 2024 Т. 9 № 2 С. 109–131
Автор статьи предлагает расширить понимание креативности в поле исторического материализма. Приводятся примеры отражения внеэконмических проявлений креативности в различных гуманитарных науках. Особый акцент делается на теории социального действия и социологической теории креативности Х. Йоаса. ...
Added: June 19, 2026
Мн.: ИВЦ Минфина, 2026.
This collection presents papers from participants in the International Scientific and Practical Conference "Berkovsky Readings – 2025," held December 2–3, 2025, at the Central Scientific Library of the National Academy of Sciences of Belarus. The papers address issues related to the study and representation of book collections and personal materials, the history and contemporary conceptualization ...
Added: June 15, 2026
Калинин О. И., Игнатенко А. В., Sizova A., М.: Издательский дом ВКН, 2024.
Учебник содержит теоретические основы для преподавания курса по межкультурной коммуникации для студентов высших учебных заведений восточных направлений филологических факультетов, институтов и факультетов иностранных языков и для всех интересующихся межкультурной коммуникацией на китайском языке, может быть также полезен аспирантам и научным работникам.
В основе книги лежит описание параметров и констант китайской культуры, при понимании которых закладывается фундамент для ...
Added: February 22, 2026
Ягант Т. В., Zykov S. V., Информационно-экономические аспекты стандартизации и технического регулирования 2025 № 2 С. 17–25
A universal financial platform (UFP) is a vital necessity for the functioning of a financial organization. Building a universal fi nancial information-processing platform is a rather difficult task that can be solved in various ways. The choice of the way to build the UFP is mainly determined by the choice of the basic information system. ...
Added: April 15, 2025
Zykov S. V., Ягант Т. В., Информационно-экономические аспекты стандартизации и технического регулирования 2024 № 2 С. 37–43
Вопрос построения единого информационного пространства является актуальным на протяжении последних 10 лет для
всех отраслей экономики, и наиболее востребован в банках в связи с наличием большого количества требований и их регулярным пополнением как со стороны регулятора – ЦБ РФ, а также из-за налагаемых на кредитные организации санкций.
Целью исследования является разработка когнитивной информационной модели и информационного обеспечения
для ...
Added: August 29, 2024
Switzerland: Springer, 2024.
This book constitutes revised papers from the International Workshops held at the 21st International Conference on Business Process Management, BPM 2023, in Utrecht, The Netherlands, during September 2023.
Papers from the following workshops are included:
• 7th International Workshop on Artificial Intelligence for Business Process Management (AI4BPM 2023)
• 7th International Workshop on Business Processes Meet Internet-of-Things (BP-Meet-IoT ...
Added: January 17, 2024
Natalia Riapina, Business and Professional Communication Quarterly 2024 Vol. 87 No. 3 P. 511–523
This article presents a conceptual framework for integrating AI-enabled business communication in higher education. Drawing on established theories from business communication and educational technology, the framework provides comprehensive guidance for designing engaging learning experiences. It emphasizes the significance of social presence, cognitive load management, and constructivist learning principles. The framework is exemplified through various tasks, ...
Added: November 24, 2023
Journal of Open Innovation: Technology, Market, and Complexity 2023 Vol. 9 No. 2 Article 100060
This study examines the impact of traditional working capital management (WCM) and modern technological
factors, specifically digital communications with customers as part of a customer relationship management
strategy (CRM), on the performance of retail consumer-focused industrial and service firms in Russia. Panel data
regression analysis is used to determine the individual impact of each strategy on profitability and ...
Added: September 6, 2023
Kusraeva O., Vestnik of Saint Petersburg University. Management 2023 Vol. 22 No. 2 P. 249–266
Globalisation and digitalisation blur the borders between countries and they lose their uniqueness. Relations between countries are becoming close; however, national priorities and ideas of each country are becoming less clear. Nation branding helps to bridge the gap between how a state positions itself and how it is actually perceived. Digital communication tools provide benefits ...
Added: June 29, 2023
Diana Salyakhova, Peter Panfilov, , in: Towards Industry 5.0. Selected Papers from ISPR2022, October 6–8, 2022, Antalya.: Switzerland: Springer, 2023. Ch. 6 P. 65–74.
In an era of digitalization many companies face the challenge of making prompt and viable management decisions. Decision Automation aided with Business Intelligence provides dramatical improvements to the quality and efficiency of management decisions, as well as business processes modelling and analysis. The aim of this paper is to develop methods and tools for automation ...
Added: March 6, 2023