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Article

Трансформация жанровой структуры колонки под влиянием политического дискурса

Медиаскоп. 2012. № 1.

Russian media environment still goes through technological and language renovation. Under the influence of public politics carried out mostly through the mass media the journalistic genre of a column is transformed. For a non-professional columnist his/her social position appears to be more important than the literary abilities and genre structure. This paper points out that incumbent politicians use columns in the media for their pragmatic purposes, and this opportunity itself indicates the change of the status of a journalistic text.