Трансформация жанровой структуры колонки под влиянием политического дискурса
Russian media environment still goes through technological and language renovation. Under the influence of public politics carried out mostly through the mass media the journalistic genre of a column is transformed. For a non-professional columnist his/her social position appears to be more important than the literary abilities and genre structure. This paper points out that incumbent politicians use columns in the media for their pragmatic purposes, and this opportunity itself indicates the change of the status of a journalistic text.
Das Buch ist in mehrer Hinsicht eine Besonderheit: Zunächst erinnert es an den kürzlich verstorbenen Peter Haber, spiritus rector der Idee und Herausgeber posthum gemeinsam mit Eva Pfanzelter, unter Mitarbeit von Julia Schreiner. Zum anderen ist es das erste Buch in der deutschsprachigen Geschichtswissenschaft, das in einem Open Peer Review-Prozess erschienen ist. Zur Erinnerung: vom 10. Oktober bis 10. Dezember 2012 standen 18 Beiträge auf der Oldenbourg-Website zur absatzweisen Kommentierung bereit
Performatives are helpful in analyzing and interpreting political actions and events. Speech act and logical studies often reduce performatives to performative utterances. HSE scholars differentiate performative event, performative act and performative utterance. Their mutual interface coupled with reactive speech acts produce nested performative.Structural patterns of nested performatives are established with the help of funnel of performativity fashioned after the funnel of causality.
Chapter is devoted to studying of modern Internet instruments of involvement consumers: guerrilla marketing and contextual advertizing, to analysing of advantages and use restrictions for involvement of consumers and professional advertizing.
The article contains a review of the evolution of style and genres of mass literature as products of mass consumption. We identify two concurrent trends in the development of contemporary mass literature. First, there is a growing integration of the various genres of popular literature. Second, there is differentiation, accentuating a unique and original personality of the author. A stylistic platform for both tendencies is the genre of fantasy. This genre is close to a social mythology, and is able to deliver a non-trivial content of branding (narratives, themes and plots, legends, striking names).Thus, fantasy provides opportunities to effectively integrate the popular literature with artifacts and technologies of other cultural industries in particular, and economy of consumer society in general.
The paper examines some classical cases of adaptation of western genre in the USSR.
The article describes the results of comparative analysis of three texts created in three different countries under totalitarian power, delivered by three political leaders. The texts in German, Italian, and Russian have been analysed.
This article presents the analysis of blogs — a new text type in the Internet. The texts are discussed from the perspective of text linguistics. Nowadays, Internet texts gain increasing popularity with the users; however, traditional methods of text linguistics are not capable of revealing the many-sided nature and uniqueness of the given types of texts. Therefore, introduction of new criteria of the analysis and estimation are essential for the fundamental analysis of the new phenomena in text linguistics.
The paper is focused on the study of reaction of italian literature critics on the publication of the Boris Pasternak's novel "Doctor Jivago". The analysys of the book ""Doctor Jivago", Pasternak, 1958, Italy" (published in Russian language in "Reka vremen", 2012, in Moscow) is given. The papers of italian writers, critics and historians of literature, who reacted immediately upon the publication of the novel (A. Moravia, I. Calvino, F.Fortini, C. Cassola, C. Salinari ecc.) are studied and analised.
In the article the patterns of the realization of emotional utterances in dialogic and monologic speech are described. The author pays special attention to the characteristic features of the speech of a speaker feeling psychic tension and to the compositional-pragmatic peculiarities of dialogic and monologic text.