Оптимизация решений по логистике снабжения в цепях поставок сетевой розницы
The author considers basic goals of supply logistics for network retailers in view of coordination and integration of different kinds of logistical activities with marketing and sales divisions to achieve corporate goals with optimal resources costs. It is shown that taking into account the conceptual view and aspects of information support, the majority of logistical problems of supply logistics arise in SRM (Supplier Relationship Management). The next step on the way of improving of optimization of supply management in trading companies has become the application of the process approach for purchasing management. This approach has initiated information systems that allow effectively support planning and controlling of supplying processes. One of such systems entering into the class of local software products of purchasing planning support of trading companies (retail networks in particular) is «Open
to Buy» – ОТВ. The author considers ОТВ’s functionality. The provided case studies of retail networks show how the basic target OTB – the optimization of commodity stocks in supply chain of a network retailer and how major divisions of a retailer cooperate: logistics, sales, marketing, finance while formation of the purchasing plan and inventory management to maximize sales profitability.