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Article

Концепция/технология совместного планирования, прогнозирования и пополнение запасов (CPFR) как пример интеграции партнеров в цепи поставок

Сергеев В. И., Албегов В. В.

Recently the technology «Mutual planning, forecasting and stock replenishment» is attracting more and more attention of logisticians, marketing  and strategic management specialists. The basic idea of CPFR consists of combining efforts of contactors within constructed supply chain for satisfying needs of clients by integrating basic marketing and logistic business processes. The aim of the article is to illustrate theoretical aspects of CPFR concept  and its practical implementation within supply chain of producing company. In particular, the point of CPFR concept, variants of its appliance, basic advantages and disadvantages are specified. It is shown, that CPFR base is efficient organization  of planning and procuring  process in chain by optimizing data exchange, inventory positions management with unstable and hardly forecasted demand, establishing cooperation according to worked out standards for excluding bottlenecks and overcoming restraints when satisfying customer expectations. It is shown, how companies may define their goals and select necessary CPFR tools for their attaining.