Общие тенденции в пополнении словарного состава молодежного жаргона в немецком и русском языках
The article deals with the sources of replenishing youth slang. There come to light general tendencies of extension of the body of youth slang vocabulary in German and Russian which include metaphorization, word-formation and borrowing. The Research is carried out on the material of the lexicographic sources of the XIX - XXI centuries.
This article deals with a number of issues concerning studing English terminology of marketing from a cognitive point of view. Thus, the importance of analysing dynamics in conceptualisation and categorisation done by professional markiting experts has been outlined. Abbriviated terms of the term-system "markketing" are discussed as illustrating examples.
The paper describes the varieties of acronyms and other abbreviations used in the speech of Internet forums. The author investigates their features and functions and reveals the relationship the relationship between the active usage of different kinds of abbreviations and their functions in the Internet speech.
By the example of the lexico-semantic group 'Stock market goods, their lists, properties, stock exchange documents and rules' the author shows the origin of traders' slang words and expressions and the structural, derivational and lexicological aspects of stock-market participants' lexis system relations.
The volume comprises both chapters discussing various theoretical and typological issues concerning word formation and the descriptions of word formation in individual languages of Europe.
The article covers teaching oral professional communication in a foreign language in the form of negotiations and developing respective skills in the course of mastering most relevant vocabulary, grammar and syntax means that reflect the specifics of structuring the expressions by negotiation participants and that cause real difficulties for oral professional communication.
This article considers metaphor as a unit of a popular discourse. Peculiarities of functioning of metaphor and explication model of metaphorisation in popular medical discourse are revealed and described.