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Article

Маркетинг конкурентов и связи с конкурентами: сотрудничество как путь к рыночному успеху

The article considers the issues of business competition and cooperation. There presented the market type matrix based on «cooperation-competition» criteria. The concepts of competition marketing and relations with competitors are defined. The concept of marketing communications is specified. The analysis of the main methods of cooperation is carried out.