• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Articles
  • Метафоры и сравнения в жанрах Интернет-дискурса
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
June 11, 2026
Doctoral Student at HSE University Reveals Hidden Layout of Ancient Parion
İdil Malgil, a researcher at HSE University, conducted a UAV-based LiDAR survey of the ancient Roman city of Parion in present-day Turkey. The high density of the scans allowed the team to detect subtle terrain features concealed beneath the ground and vegetation. The survey revealed traces of entire neighbourhoods, terraced structures, and walls that had remained invisible during routine excavations and could not be identified through aerial photography. The findings have been published in Ancient Civilizations from Scythia to Siberia.
June 11, 2026
Mathematicians from Nizhny Novgorod and Shanghai Study System Stability
Mathematicians at HSE University–Nizhny Novgorod, in collaboration with colleagues from Tongji University in Shanghai, are investigating the fundamental causes of structural stability in systems and the mechanisms underlying its disruption. In this interview with the HSE News Service, Prof. Olga Pochinka, Head of the International Laboratory of Dynamical Systems and Applications at HSE University–Nizhny Novgorod and leader of the project ‘Qualitative Theory of Systems of Ordinary and Partial Differential Equations,’ discusses the project, which is being implemented as part of HSE University's International Academic Cooperation programme.
June 11, 2026
Neurolinguists Assist in Awake Surgery on 11-Year-Old Patient with Epilepsy
Researchers at the HSE Centre for Language and Brain took part in a rare awake neurosurgical procedure performed on an 11-year-old patient with drug-resistant epilepsy. Working alongside surgeons at the Voyno-Yasenetsky Centre of Specialised Medical Care for Children in Solntsevo, they monitored the resection of a portion of the left temporal lobe, where the epileptic focus had been identified.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Метафоры и сравнения в жанрах Интернет-дискурса

Вестник Московского государственного областного университета. Серия: Лингвистика. 2021. № 3. С. 6–14.
Blokh M. Y., Molchanova E.

Considered in the paper is the role of metaphors and similes in the Internet-discourse. The notions of genre and style are presented and the genres of Internet communication are identified of the two-side dictemic intercourse and the one-side dictemic intercourse. Within the frame of the genre division, the properties of the metaphors and similes are described and the conceptualization of the Internet-area is established based on the comparative-metaphoric principle. 

Language: Russian
Keywords: metaphorметафорастильдиктемадискурсжанрсравнениеInternetdictemediscoursegenresimilestyleИнтернет
Similar publications
Стилистические особенности выражения эмотивности в социальной рекламе современного медиапространства
Elyasov A., Политическая лингвистика 2025 № 1(109) С. 118–126
Актуализируются стилистические особенности выражения эмотивности в социальной рекламе в русском, английском и турецком языках с точки зрения реализации культурного кода. Исследование проведено на материале текстов социальной рекламы, транслирующей ценности в пространстве культур различных ти-пов. В качестве эмпирической базы исследования были отобраны интернет-ресурсы изданий «The Times», «The Guardian», «Vogue», «Vogue Türkiye», «Коммерсант», входящие в состав медиапространства, ...
Added: May 23, 2026
Когнитивно-семиотический подход к анализу поликодовых медиатекстов через призму теории социальных представлений (на материале политических карикатур о кризисе 2022 года)
Balakina Y. V., Медиалингвистика 2026 Т. 13 № 1 С. 73–93
The growing influence of media communications on social processes, as well as the dominance of multimodal formats of media content, necessitates the development of an interdisciplinary methodological approach focused on the study of social knowledge through the analysis of multimodal media materials. The objectives of the presented study are to substantiate the productivity of the ...
Added: May 19, 2026
Речевые акты с вежливыми диминутивами: жанровые и дискурсивные особенности
Fufaeva I., Вестник Волгоградского государственного университета. Серия 2: Языкознание 2025 Т. 24 № 4 С. 78–90
The study delves into speech acts with diminutives used for politeness, focusing on their discursive and genre-related aspects. It draws on authorial recordings of colloquial speech, data from the National Corpus of the Russian Language, and recordings of urban speech from the 1970s and late twentieth century. The research highlights the potential usage of polite ...
Added: May 2, 2026
«Неизвестный и знакомый»: образ героя в контексте празднования Великой Победы
Жигунов А. Ю., Patria 2025 Т. 2 № 2(6) С. 26–36
In the year of the 80th anniversary of the Great Victory, meanings are interpreted that ensure the dominant position of the celebration of this significant date for Russia and the whole world in the general system of memorable events. The article in interdisciplinary manner analyze the features of the representation of the image of the ...
Added: April 19, 2026
Роль плодовых культур и мелких домашних животных в экспериментальных исследованиях речи
Khudyakova M., Gomozova M., Корженевская А. Ю. et al., В кн.: Миратив, нарратив, креатив: Сборник статей к юбилею Миры Бергельсон.: М.: Буки Веди, 2026. С. 174–183.
Fruit trees, cats, and other similar visual stimuli have demonstrated remarkable productivity in experimental research of the Center for Language and Brain, HSE University. Mira Bergelson played a key role in this pear-cat revolution: from introducing the "Pear Stories" film into clinical research to integrating cats into various tools for assessing language production and comprehension. These materials allowed ...
Added: April 8, 2026
«Как исправить авторское право»: рецензия на монографию Patry W. How to fix copyright. New York: Oxford university press, 2011
Матвеев А. Г., Вестник Пермского университета. Юридические науки 2013 № 4(22) С. 212–218
Исследования в сфере авторского права очень популярны в современной англо-американской юридической науке. Автором рецензируемой книги является Уильям Патри (William Patry), один из самых известных и признанных специалистов по авторскому праву в Соединенных Штатах Америки. Целью книги cnfk ответ на вопрос, «как исправить авторское право». Книга содержит обширный фактический материал, позволяющий У. Патри показать неэффективность и чрезмерную ...
Added: March 31, 2026
Semiotics of woman's smell in love discourse
Trofimova N., Kiseleva S. V., , in: Синергия языков и культур 2021: Междисциплинарные исследования.: St. Petersburg: ., 2022. P. 522–533.
The article analyses the semiotics of smells in love discourse. A specific element of this discourse is analyzed: the smell of a woman in the perception of a man in love with her, its symbolism and linguistic representation. Firstly, the authors emphasize that there is no conventionalized “smell vocabulary” in any language. Then three main ways of describing smell ...
Added: February 23, 2026
Речевое воздействие в разных контекстах
Гданьск: Wydawnictwo Uniwersytetu Gdanskiego, 2021.
Сборник научных трудов «Речевое воздействие в разных дискурсах» посвящён комплексному исследованию механизмов языкового влияния в различных типах коммуникации. В центре внимания авторов находятся стратегии и тактики речевого воздействия, прагматические и когнитивные механизмы формирования убеждения, манипуляции, аргументации и эмоционального воздействия в институциональных и неинституциональных дискурсах. В статьях рассматриваются особенности функционирования средств речевого воздействия в политическом, медиадискурсе, образовательном, ...
Added: February 23, 2026
Когнитивные исследования языка
Тамбов: Тамбовский государственный университет им. Г.Р. Державина, 2025.
"Cognitive Studies of Language" is a leading scientific field and periodical studying language as a cognitive mechanism, a tool for conceptualizing and categorizing the world, storing and processing information. It analyzes the relationship between language, consciousness, and mental processes, including conceptual analysis, frame semantics, and modeling, drawing on the work of Russian and international experts. The ...
Added: February 22, 2026
Макрополитическая идентичность жителей Тайваня в дискурсе политических элит демократической прогрессивной партии в период президенства Цай Инвэнь
Алексеев Д. О., Вестник Пермского университета. Серия: Политология 2025 Т. 19 № 4 С. 5–14
This article examines the discourse of political elites within Taiwan's Democratic Progressive Party (DPP) during Tsai Ing-wen's two presidential terms (2016–2024) to explore how and under what influence the model of macropolitical identity of Taiwan's residents evolved. Transcripts of speeches by senior DPP leaders during the period under review were used for the analysis, which ...
Added: February 20, 2026
Процесс изучения иностранного языка как концептуальная метафора: опыт лингвокогнитивного эксперимента
Леонов Т. В., Вестник Самарского университета. История, педагогика, филология 2025 Т. 31 № 4 С. 248–256
This research is devoted to analyzing the functioning of the conceptual metaphor «LANGUAGE LEARNING IS A JOURNEY» in contemporary English-language linguodidactic discourse. The study's objective was to identify the suggestive potential of this metaphor for transforming cognitive representations, emotional patterns, and social roles in the educational process. A longitudinal experiment involving students of HSE University ...
Added: February 19, 2026
Информационные посредники в обзоре Верховного суда Российской Федерации от 29 мая 2024 года
Геец К. В., Патенты и лицензии. Интеллектуальные права 2025 № 1 С. 37–49
In the article of K.V. Geets, PhD, IP Lawyer of company Biocad (St. Petersburg, kvgeets@gmail. com), a comment is given on paragraphs 15–20 of the Review of Judicial Practice of Consideration of Civil Cases related to violation of copyright and Related rights in the Internet information and Telecommunications network, approved by the Presidium of the Supreme Court of ...
Added: February 2, 2026
Metaphor in the Mental Lexicon: Investigating Different Types of Polysemy via Eye-Tracking and Behavioral Experiments
Valentina Apresjan, Alexander V. Orlov, Koncha K. et al., Metaphor and Symbol 2026 Vol. 41 No. 1 P. 5–38
This study investigates the mental representation and processing of the two types of metaphorical senses in Russian polysemous verbs and adjectives using eye-tracking, sensicality judgment, and semantic clustering tasks. The metaphorical senses under study differ in their semantic proximity to the literal sense, with “proximal” metaphors (e.g. “raise prices”) retaining more semantic components, and “distal” ...
Added: January 13, 2026
Дискурсивная политика Гоминьдана по формированию макрополитической идентичности жителей Тайваня (на примере выступлений президента Ма Инцзю 2008–2016 гг.)
Sevastianov S., Алексеев Д. О., Ойкумена. Регионоведческие исследования 2025 Т. 19 № 4 С. 156–167
For many years, the so-called "Taiwan problem" has seriously complicated the development of relations between the PRC and the Republic of China (Taiwan). At the same time, the two main political parties of Taiwan (the Kuomintang and the Democratic Progressive Party – DPP) see its solution differently: the Kuomintang seeks to revive the Republic of China, while the ...
Added: January 7, 2026
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit