Функциональная нагрузка текста научно-технической рекламы
The paper covers PR-text directive function marked by specific stylistic features. A contrastive stylistic analysis is made of writing style of PR-texts produced by federal authorities in Russia and the USA.
In this article we present the results of research into discourse features characterising a lexico-semantic group of synonyms denoting a human being: human being, person, individual, personality and man. The main tool for analysis was language corpora, which made it possible not only to determine more precisely the functional styles the lexemes tend to be used in, but also to describe thematic characteristics of the texts in which the analysed lexical units show the highest frequency of use