ОСОБЕННОСТИ СОВРЕМЕННОЙ ПУБЛИЧНОЙ ДИПЛОМАТИИ ИСПАНИИ И ГОСУДАРСТВ ЛАТИНСКОЙ АМЕРИКИ
At the present stage, there is an increase in scientific attention to the phenomenon of public diplomacy and an increase in practical interest in its applied application. This trend is explained both
by the development of new communication technologies and by the desire of various states to diversify the formats of cross-border communications, intensify activities to increase the attractiveness of their foreign policy in the eyes of the foreign public, and improve their international image. Another trend can be observed related to the application of the resources of public diplomacy in a comprehensive strategy for the implementation of "hard-power" scenarios in the narrow national interests of individual states. This trend raises the question of the potential role of public diplomacy as an avant-garde instrument of "hard power". Note that the socio-cultural, religious, political and ideological (historical) relationship between Spain and the states of Latin America is a necessary subject of research in the field of interdisciplinary academic discourse. The purpose of this article is to determine the meaning of public diplomacy in the relationship between modern Spain and the states of Latin America, using a synthetic, comparative and general scientific political science approach.