Цифровая трансформация маркетинговых стратегий малых B2B компаний (на примере строительных компаний)
This article discloses the issues of digital integration in the marketing strategies for small B2B companies. Due to the global socio-economic crisis, reinforced by COVID-19, small B2B companies are rapidly losing their competitiveness. The aim of the study is to analyze the prerequisites and digital transformation process of marketing strategies for small B2B companies. The research data were collected by in-depth interviews with representatives of Russian small B2B companies. The data obtained can be used in small B2B companies of a similar profile in the development of a digital strategy creation, and the development of scientific, methodological and practical recommendations in the field of innovative development for small B2B companies.