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Исследование влияния организации масштабных событий как элемента маркетинга территорий на лояльность населения региона
Вестник Удмуртского университета. Серия Экономика и право. 2021. Т. 31. № 2. С. 215–220.
Galina Shamanina, Fainshtein E., Chkoniya V. et al., International Journal of Agricultural Resources, Governance and Ecology 2025 Vol. 20 No. 6 P. 79–99
The relevance of educational tourism has been growing in recent years, driven by factors such as globalisation, an increasing interest in immersive learning experiences, and the integration of technology. This growth has opened new opportunities for innovative learning within educational tourism. This multinational study investigates digital trust theory, focusing on how educational tourism products are formed through online services provided by language schools. To achieve this, qualitative data were collected using web-scraping techniques from 563 language schools across several ...
Added: January 14, 2026
Шаповал О. А., Сибирский психологический журнал 2025 № 96 С. 230–240
Modern marketing strategies and advertising have a significant role in fostering consumer
loyalty towards certain brands. However, when the relationship with a brand is strengthened,
consumption becomes more a means of self-identification than a tool to satisfy needs, thereby
acquiring characteristics of behavioral addiction. Despite the extensive research conducted on
brand loyalty, demonstrative and compulsive consumption, the phenomenon of ...
Added: October 11, 2025
Ivanova M., Вестник Томского государственного университета. История 2025 № 94 С. 38–47
This article is devoted to the reconstruction of the gendarme officers’ collective perceptions about the Russian Empire’s territory on the materials about the 2nd gendarme district. The study examined the records of the high police, which reflected the gendarme officers’ ideas about the people’s political loyalty and loyalist sentiments. The study is based on archival ...
Added: November 16, 2024
Тункевичус Э.О., Шарко Е.Р., Ребязина В.А. et al., Вестник Московского университета. Серия 6: Экономика 2024 Т. 59 № 2 С. 234–263
The paper develops and tests models of consumer loyalty formation in relation to online services based on empirical research data. This study is one of the first in the Russian academic environment to empirically test the relationship between loyalty and a number of factors that form consumer loyalty, a significant part of the works published ...
Added: April 29, 2024
Батчаев А.Р., Колчинская Е.Э., Русецкая О.В. et al., М.: Юрайт, 2023.
Курс "Региональная экономическая политика" является частью базового курса "Региональная экономика и пространственное развитие", в которую включены следующие разделы: системное описание типов региональной экономической политики, ее инструменты, методы оценки ее эффективности, а также механизмы развития проблемных территорий. Курс содержит иллюстративный материал, статистические данные и примеры. Изучение теоретических положений и моделей дополняется эмпирическими исследованиями и примерами, а ...
Added: February 1, 2024
Oparin D., Problems of Post-Communism 2023 P. 1–11
This paper develops a new approach to contemporary religious authority among Muslim migrants in Russia, conceptualizing such notions as duty and loyalty in the Muslim migration context. The study demonstrates the fluidity of the boundary between official and unofficial authorities using the configuration of the Muslim environment of Irkutsk (Siberia) as its real-life example. The research focuses on the position, religious practices, and ...
Added: December 18, 2023
Королева М. В., Электронный научно-образовательный журнал "История" 2019 Т. 10 № 84 Статья S207987840007931-3-1
Статья посвящена исследованию крестоприводных книг, которые представляли собой оформленные особым образом списки лиц, принявших присягу на верность службы русским царям. Изучаются происхождение крестоприводных книг, причины письменной фиксации присягнувших лиц, их состав, обстоятельства присяги, практика составления крестоприводных книг в России XVII в. в контексте эволюции ритуала присяги. Исследование исторических обстоятельств появления крестоприводных книг сочетается с их ...
Added: September 30, 2023
Ivanova M., Вестник Пермского университета. Серия: История 2024 Т. 64 № 1 С. 73–82
This paper addresses to multiple narratives about Smolensk province that appeared after the French invasion of Russia through the aspects of economic history. The purpose of the article is to identify the economic state of the Smolensk provinces and the image of the region after 1812. The author suggested that in the post-war 30 years ...
Added: September 15, 2023
Кузменко Ю. Г., Sazhina A., Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент 2023 Т. 17 № 1 С. 152–158
The purpose of the study is to develop and scientifically substantiate a methodological approach to modeling the processes of involvement and assessing the degree of willingness of residents to participate in co-production in the framework of territory marketing. The subject of the study is the organizational and economic relations that arise during the formation and ...
Added: April 14, 2023
Sharko E., Иванова А. А., Вестник Московского университета. Серия 6: Экономика 2022 № 6 С. 221–250
This study examines the relationship between personalisation tools in the e-commerce market on the example of e-grocery and customer satisfaction, identifies the factors which can influence positive consumer experience leading to increased customer satisfaction and, as a result, increased consumer trust. The authors consider the triad “customer satisfaction — trust — customer loyalty” and propose an algorithm for the ...
Added: January 16, 2023
Вовлечение жителей в сопроизводство масштабных событий как инструмент развития маркетинга территорий
Sazhina A., Кузменко Ю. Г., Окольнишникова И. Ю., М.: Издательский дом ГУУ, 2022.
The monograph considers the theoretical aspects of involving residents in the coproduction of mega events as an effective tool for place marketing. The authors propose and substantiate mechanisms for increasing the attractiveness of territories by involving residents in the organization and holding of mega events, which forms their involvement and contributes to increasing the value of ...
Added: October 30, 2022
Р.Ф. Туровский, Е.М. Луизидис, Полис. Политические исследования 2022 № 4 С. 161–178
Вопрос о принципах и последствиях губернаторских ротаций в России находится в центре внимания многих исследователей. В существующих работах особое внимание уделяется ответственности губернаторов за те или иные направления их деятельности, которые могут служить основанием для отставок. Проблема данного исследования состоит в том, что вопрос о принципах ротации губернаторского корпуса в России остается неизученным, во-первых, в ...
Added: July 28, 2022
Sukharkova M., Научный результат. Серия: Социология и управление 2021 № 3 С. 41–54
In recent years, more and more public attention has been paid to major sporting events, along with the growing popularity of volunteering at such mega-events as the Olympic and/or Paralympic Games, and research interest in participants in Olympic volunteer programs is also growing. The involvement of volunteers for the preparation and holding of major sporting ...
Added: January 14, 2022
Kazun A. D., Porshnev A., Мониторинг общественного мнения: Экономические и социальные перемены 2021 № 6 С. 549–565
Conspiracy thinking has a significant number of negative effects, namely: it reduces political participation and trust in science, worsens attitudes towards government, hinders safe behavior for health, etc. The issue of the spread of conspiracy theories has become especially acute in the context of the COVID-19 pandemic. Therefore, it is important to understand who is ...
Added: January 12, 2022