Актуальные коммуникативные тенденции в современном медийном словотворчестве
The authors analyse the process of word formation in Russian media as a reflection of the global trends in modern communication. A structural and semantic analysis of word formation is done to identify the most productive models. The authors employ pragmatic analysis to determine the role of neologisms in media texts. The following phenomena are characteristic of the modern media discourse: the presence of foreign language elements (derivational models and affixoids) as a manifestation of functional dynamism and the associated stylistic contrast between the stem and the formant. Stylistically heterogeneous neologisms with foreign affixoids reflect the tendency of internationalization of communication. Neologisms built on the basis of precedent phenomena and contaminated neologisms of the non-conventional type are a manifestation of the so-called game component of communication. Some neologisms are created as a result of a deviation from the traditional derivational models. There are also polycode neologisms. Generally speaking, neologisms are used as a means of increasing the expressiveness of media texts and a means of expressing assessment.