Трансформация российского продовольственного рынка: эффекты дохода и замещения
This article reprsents brief methodology and results of a specially designed marketing research of batteries of the most running capacities in the framework of the research program of the State University of School of Economics. The process of this research facilitated the process of finding out Consumer preferences of the population in purchasing batteries of different brands based on the poll with the retail sale assistants.
marketing, marketing researches, STORAGE batteries, "Mystery Shopping", methods of research, Маркетинг, маркетинговые исследования, АККУМУЛЯТОРНЫЕ БАТАРЕИ, "таинственный покупатель", методы исследований
The paper focuses on the issue of price endogeneity and its relation to various micro-economic characteristics of households. The modeling of intergroup dynamics of the price index for food and nutrition among household groups in relation to the amount of expenditure on food per person confirms the relevant hypothesis. This modeling requires the access to the information in the household surveys data, available only in the RLMS. The mechanism of data consolidation of RLMS and Households' budgets survey by Rosstat (VOBDH) is proposed and can also be used for price heterogeneity incurporation.