Исследование отношения потребителей к практике использования российскими компаниями элементов многоуровневого маркетинга
The article contains the results of a study of identification the consumer’s attitude to the practice of using the elements of multilevel marketing by companies. In the article attitude is considered as a set of values and beliefs associated with a particular subject . The assessment of Russian consumer knowledge about the concept of multilevel marketing is carried out. The rating of importance of compensation receiving by customer is defined and the degree of consumers satisfaction with the received compensation is calculated. The consumer emotional reaction to the practice of using the elements of multilevel marketing by organizations is estimated. The results of the study may be used by Russian companies in their activities.
The article focuses on investigation of personal attitudes toward oppositions of life. This research is following the principles of psychology of personal life attitudes and cultural psychology of personality. Some ways of explication of psychological knowledge about intuitive and reflexive personal attitudes to oppositions from cultural sources are suggested. As a data for hermeneutic analysis, texts of folk tales and Renaissance self-cognition text are provided. Author concentrates on self-developing and self-forming aspects of personal attitude to life oppositions.
In the article the subjective (personal, internal) criteria of professional success are analyzed, as well as a subjective attitude as a communication mechanism between the professional identity, personal meaning and values, which regulates professional activities and influences its course and results. Professional identity, personal meanings and values are considered as factors of subjective attitudes to professional success.
EBES is a scholarly association for scholars involved in the practice and study of economics, finance, and business worldwide. EBES was founded in 2008 with the purpose of not only promoting academic research in the field of business and economics, but also encouraging the intellectual development of scholars. Conference were with the support of Istanbul Economic Research Association. We are honored to have received top-tier papers from distinguished scholars from all over the world. In the conference, 323 papers will be presented and 569 colleagues from 56 countries will attend the conference.
Methodological premises for the problem of personal psychological future and its content are considered in the article. Historical conditionality of the problem is presented. General methodology of the concrete research is suggested as a result of the methodological analysis.
The present article is focused on customer orientation (CO) in the emerging Russian market. We use existing CO measurement scales and conduct EFA and CFA data analysis procedures to get insights into CO cosntruct in Russian companies.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management