Changing Competitive Landscape Through Business Model Innovation: the New Imperative for Corporate Market Strategy
The article is dedicated to business model innovation (BMI) from the perspective of its role in today’s competition of large corporate entities. The work aims to make three contributions. First, by relying on strategy-focused and innovation management-focused BMI studies, and linking the two approaches, the author develops the “dynamic concept” of business models’ strategy dimension by bringing the two perspectives together. Second, the work examines how BMI can become a source of sustainable competitive advantage though all the main components of successful business models seem very visible and easy to copy. Third, by unpacking key elements of a business model, the paper discloses what BMI does really mean in terms of concrete changes and how these changes affect a competitive position of the firm.