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Психометрическая парадигма изучения риска: опыт использования «разделенного» дизайна анкеты в онлайн-исследовании
The article presents the experience of adapting the methodology of the “psychometric paradigm” of risk perception (P. Slovic, B. Fischhoff, S. Lichtenstein and others) for the situation of an online survey with little incentives for participants. The initial methodology involves assessing several dozens of risks by a fixed set of characteristics, and it requires significant time (at least an hour), usually unacceptable for online surveys. We propose to use the split questionnaire design, where the respondent assesses only a part of the risk list, which significantly reduces the burden on the respondent. The results obtained from the “split” questionnaire (N = 220), in general, correspond to the data of an online survey on a student sample (N = 91): although there are differences in risk “profiles”, the identified factors for the perception of dangerous objects are very similar, and the positions of risks in two-dimensional space are quite close. Despite the disadvantages of using a “split” questionnaire (the need for a larger number of respondents, difficulties in analyzing data at the individual level), the article cautiously recommends using this format in online surveys.