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Article

Многосторонние платформы в эволюции бизнес-моделей микропредприятий

Управленец. 2017. № 4. С. 53-60.
Чуракова И. Ю., Серова Л. С., Страхович Э. В.

Business society widely uses modern information technologies to maintain everyday changes in business environment. These technologies play a significant part in business models’ modifications and reorganisations. Business models started evolving as far back as the 1970s–1980s, and a couple of decades later the term “multi-sided platform” became deeply ingrained in business practice. With each passing decade, the process of developing and assimilating innovations rapidly accelerates and now it has reached unprecedented rates, what makes business models to be more flexible and adaptable and stimulates all types of enterprises to search for new sources of competitive advantages focusing not only on their own efficiency and quality, but on customer satisfaction in the first place. The authors determine the main stages of the business models evolution and the role of multi-sided platforms in formation of a micro-enterprise business model on the basis of the analysis of Russian and foreign secondary sources. Having performed a qualitative analysis of the case of a small-scale publishing house, the authors establish the advantages of utilizing various multi-sided platforms for the subject areas of the business process.