Исследование отношения потребителей к созданию автоматизированной системы коммуникации на рынке услуг
The article contains the results of consumer attitude study to the automation of communication in the telecommunications market. Four options of interaction between consumer and the company are discovered. The zero hypothesis that consumers are not satisfied with the practice of introduction of answering machines is formed and based on the study results is confirmed. The percentage of the consumer's problem successful solution by the currently existing communication system is determined. The readiness of the target market to communicate its proposals to the company is highlighted, and convenient channels of interaction are identified. The results of the study can be used by Russian telecommunications companies.