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Article

Сетевая диверсификация – основа устойчивого экономического развития предприятия

Артюшина Е. В., Ершов Д. Е., Сучков Д. В.

The article is devoted to diversification as the strategy, which is necessary to implement in the activity of the enterprise in the crisis phase of the scientific-technological cycle. The expediency of adopting unrelated diversification substantiated in conditions of the possibility to use the administrative compliance. Requirements to product, which are necessary to consider choosing a new direction of activity of the enterprise, are reviewed and approach to promote the product to the target consumer is defined.