На пути к устойчивому развитию
Currently, it is increasingly recognized that achieving sustainable development depends almost entirely on the formation of the "right" of the economy. The absolutization of economic growth at the expense of solving social and environmental problems becomes a lack of modern development model for any company. The challenge of the new strategy, followed by the new state of facts of activities of the company. What is hidden in Integrated reporting and in particular the sustainability report? Targeted information work to create a positive image of the company, increasing its value in the eyes of the target groups of the public. The social aspects are equally inseparable from the activities of the company as on the economic side. The company faster than the others, which identified this trend, could use such statements as a public relations own organization. However, increasing the number of participants who believe that social responsibility is not something exceptional, but the norm arising from the nature of the company's activities. The task of the future of accounting is to define and develop uniform method of accounting and the measurement of various categories of capital, which directly affects the trend of stable development of the company. In this paper it is revealed that corporate social responsibility aimed at sustainability is a good way of PR, but the economic benefit outweighs all other doubts about the true cause of its implementation.