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Article

Entrepreneurial NPOs in Russia: Rationalizing the Mission

Kravchenko Z., Moskvina Anastasiya.

Nonprofit organizations in Russia are introducing
for-profit activities as a means of gaining autonomy
from external donors, and as instruments of strategic
planning and sustainable development. This study focuses
on organizations that work with welfare provision and
explores how they reconcile entrepreneurial activities with
their social mission. More specifically, we interrogate how
two institutional logics, business and nonprofit, are defined
and reconciled in organizational identities, structures and
hierarchies. Socially oriented nonprofits define their mission
through service to beneficiaries, through personal and
professional dedication to beneficiaries’ well-being, and
through making an impact on public policies and the
society at large. They mimic a business approach in
strategic planning and meticulous reporting, but subordinate
profit-seeking to social mission by integrating entrepreneurial
activities into already existing organizational
structures, or by separating them into independent entities.