Women’s empowerment through self-employment in tourism
Women’s empowerment is a central issue in the development process of countries all over the world (Agarwal, 1997). According
to Rao (2011), it is a process in which women individually and collectively become active, knowledgeable, and goal oriented, and
lead or support initiatives to overcome gender inequalities. One popular approach to women’s empowerment has been the establishment
of associations, sometimes called self-help groups, or SHGs. Members of these groups choose to pool their resources in order
to radically change their lives and the lives of their families, and in order to have an impact on their communities; in this way, SHGs
seek to empower women both economically and socially. This research note explores SHGs as a strategy for women’s empowerment
in the tourism industry in the rural, developing-region context of Serbia, and presents the results of a survey.