Практический опыт рекрутирования целевой выборки с помощью социальных сетей: кейс опроса о ностальгии по советскому
The digitalization of sociological surveys affects all stages of their organization. Recruiting respondents through social networks is one of the new opportunities for organizing opinion polls. This article summarizes experience in this area and gives a description of the practical experience of recruiting a target sample using social networks. Researchers use the potential of recruiting respondents in social networks to work with hidden populations that are difficult to achieve using conventional methods of invitation to participate or if the survey is conducted on sensitive topics. This
recruitment method has limitations of methodical and thematic nature.