Russian consumer willingness to pay for genetically modified food
Addressing a gap in the literature on GM food preferences, we conducted a survey in Russia, where legislation forbids GM food production and importation. Based on in-person consumer surveys and choice experiments in Perm, Russia, we estimate the willingness to pay for bread containing GMOs. Our results indicate that information-seeking health conscious consumers are more likely to prurchase this particular product. Our findings are consistent with previous studies of Russian consumer preferences, who find that Russian consumerss' food prurchases are often motivated by health concerns and the naturalness of foods.