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Regular version of the site

Article

Russian football fans: origins, organization and mass actions

Communications. Media. Design. 2017. Vol. 2. No. 4. P. 31-48.

Russian football  fandom  movement  is  going  through  transformations  which  call  forfurther holistic investigations of its   characteristics to develop a comprehensive policy onthe issue of youth subcultures. The existing policies in this field are fragmented and donot  take  into  account  constantly  changing  age,  social,  gender,  and  ideological  aspectsof  youth  subcultures,  thus  making  it  harder  to  predict  the  direction  of  the  fandommovement development.Recent  football  fan  action  in  Russia  and  its   role  in  national and  international  sportsevents  have  shown that  the  phenomenon  of  football  fandom,  including  its   organizationand cultural norms, calls for a close investigation. This investigation is essential not onlyfor  understanding  the  patterns  of  Russian  football  fan  ‘mass  action,'  but  also  for  thedevelopment of an effective communication strategy with the fandom organizations