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Regular version of the site

Article

Определение некоторых направлений развития малых форматов торговли на основе анализа интересов стейкхолдеров

Подсыпанина Т. Д., Попенкова Д. К.

Despite of the dominant position of the largest retailers in the market, the demand for
small retail formats still remains relevant. The problem of small forms of trade development is
of particular interest for Russia. The article is devoted to the problem of new formats of small
retail trade development from the perspective of stakeholders’ concept. In this regard, there
are identified stakeholders of small retailers, their interests, goals andimpact. Based on the
analysis of common goals and power of influence of interested groups, the article defines
stakeholders with high potential of cooperation and power of influence, which are recommended
to be considered as partners for the creation of industry alliances and other forms of
cooperation. The author presents and substantiates the point of view that preferred directions
for the development of small forms of trade are those that meet the criterion of balance of
interests and exchange of resources between external and internal stakeholders. On the basis
of the analysis such perspective directions of development as vending and franchising are
determined.