Взаимосвязь персональных характеристик генерального директора и объема инвестиций в экологические проекты КСО

Научные исследования и разработки. Российский журнал управления проектами. 2017. № 4. С. 10–27.

Ponomareva T. V., Куимова А. О.

Abstract
Nowadays, humanity faces a serious issue of creating conditions for
sustainable development. Businesses as a integral part of society in which
they exist and operate, may potentially play a crucial role in achieving this
goal. Their contribution to sustainable development can be made through
support and empowerment of ecosystems. As CEO is an intermedium
between a company and the society, his characteristics may significantly
influence company’s strategic decisions and therefore, its level of
involvement in ensuring sustainability.
In this paper, we analyze the presence of interdependence between CEO
personal characteristics and amounts of investments in ecological CSR
projects. We consider the level of company’s ecological investments as a
measure for the level of its ecological responsibility.
We run a multiple regression on a sample of 44 Russian companies, who
publish information on ecological projects implementation in non-financial
reports.
Despite a number of substantial limitations, we managed to reveal the
connection with some of professional activity and education characteristics
of CEOs. We also controlled for company size and industry parameters.
The most notable result is a reverse interrelation between CEO tenure (in
years) and the level of investments in ecological CSR projects. This may
be due to the fact that less experienced directors seek to reinforce their
business reputation and accumulate social capital.

Keywords: управление проектами, корпоративная социальная ответственность, экологические проекты, генеральный директор, пер- сональные характеристики.