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Article

Особенности стимулирования работников поколения Z: результаты эмпирического исследования

Котомина О. В., Мерзлых Ю. Г.

The article describes the key features of generation Z employees, which determine their desire for certain types of rewards, in comparison with representatives of other generations (X, Y). The main methods of research were comparison of the generation values and the motivational profiles of V.I. Gerchikov, and the analysis of the responses to the questionnaire of job satisfaction (ENPS). It was revealed that each generation has its own predominant motivational profile, which corresponds to the values ​​of the generation representatives. Proposed recommendations focused on employee retention and increasing the productivity of labor.