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Дружественность банков в отношении лиц с ограниченными физическими возможностями

Маркетинг услуг. 2016. № 2. С. 126-138.
Аймалетдинов Т. А., Паклина С. Н.

The paper considers the problems concerning providing banking services for people with special need. The main aim is to investigate the level of hospitality of top-60 Russian banks. As a result, a rating of Russian bank was constructed, that shows the low level of hospitality of Russian banks towards people with special need.