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МОДЕЛИРОВАНИЕ МАТЕРИАЛЬНО-ВИРТУАЛЬНЫХ ПОТРЕБИТЕЛЬСКИХ ЦЕННОСТЕЙ И ЭКОНОМИКО – МАТЕМАТИЧЕСКАЯ КОМПЕТЕНТНОСТЬ МАРКЕТОЛОГОВ (ДИЗАЙН-СТРУКТУРА-МОДЕЛЬ-ФУНКЦИЯ-ОЦЕНКА)

Серова Е. Г., Багиев Г. Л.

The paper uncovers the causes and consequences of insufficiency of mathematical competence of marketers in solving problems concerning providing consumers with tangible and virtual values. It focuses on the issues of curriculum improvement and increasing of mathematical awareness of marketers. The paper pays attention to the scarcity of methodological and educational literature devoted to the using of mathematics for solving tasks of organization and management of marketing activity. The textbook "Methods and models of social and economic forecasting” is also discussed.