МОДЕЛИРОВАНИЕ МАТЕРИАЛЬНО-ВИРТУАЛЬНЫХ ПОТРЕБИТЕЛЬСКИХ ЦЕННОСТЕЙ И ЭКОНОМИКО – МАТЕМАТИЧЕСКАЯ КОМПЕТЕНТНОСТЬ МАРКЕТОЛОГОВ (ДИЗАЙН-СТРУКТУРА-МОДЕЛЬ-ФУНКЦИЯ-ОЦЕНКА)
The paper uncovers the causes and consequences of insufficiency of mathematical competence of marketers in solving problems concerning providing consumers with tangible and virtual values. It focuses on the issues of curriculum improvement and increasing of mathematical awareness of marketers. The paper pays attention to the scarcity of methodological and educational literature devoted to the using of mathematics for solving tasks of organization and management of marketing activity. The textbook "Methods and models of social and economic forecasting” is also discussed.
This article concerns the problem of predicting the size of company's customer base in case of solving the task of managing its clients. The author purposes a new approach to segment-oriented predicting the size of clients based on adopting the Staroverov's employees moving model. Besides the article includes the limitations of using this model and its modification for each type of relations of the client and the company.
This article reprsents brief methodology and results of a specially designed marketing research of batteries of the most running capacities in the framework of the research program of the State University of School of Economics. The process of this research facilitated the process of finding out Consumer preferences of the population in purchasing batteries of different brands based on the poll with the retail sale assistants.
marketing, marketing researches, STORAGE batteries, "Mystery Shopping", methods of research, Маркетинг, маркетинговые исследования, АККУМУЛЯТОРНЫЕ БАТАРЕИ, "таинственный покупатель", методы исследований
The capacity for transformation and advancement of the world economy itself by a group of countries belonging to the emerging economies has been a topic of intense discussion in world forums. Even as news of the losing shimmer of the emerging economies is being spilled to the world, this is where 80% of the world consumers reside, and, therefore, too important to divert attention from. The theme of the 2014 Annual Conference of the Emerging Marketing Conference Board hosted by Centre for Marketing in Emerging Economies of IIM Lucknow, supported by the Academy of Indian Marketing – Listening to Consumers of Emerging Markets is an eminent testimony to this important fact.
JAGDISH N SHETH, PHD
Emory University Founder, Academy of Indian Marketing
In work the developed model of adaptive management by the vertically integrated companies based on the system approach supporting the mechanism of an operational management in a uniform cycle of strategic planning, within the limits of faster time is presented. Thus for a finding of optimum values of operating parameters special algorithms of a class of genetic algorithms are used, neural networks the example of the developed system of adaptive management for the vertically-integrated oil company is etc. presented.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.