МОДЕЛИРОВАНИЕ МАТЕРИАЛЬНО-ВИРТУАЛЬНЫХ ПОТРЕБИТЕЛЬСКИХ ЦЕННОСТЕЙ И ЭКОНОМИКО – МАТЕМАТИЧЕСКАЯ КОМПЕТЕНТНОСТЬ МАРКЕТОЛОГОВ (ДИЗАЙН-СТРУКТУРА-МОДЕЛЬ-ФУНКЦИЯ-ОЦЕНКА)
The paper uncovers the causes and consequences of insufficiency of mathematical competence of marketers in solving problems concerning providing consumers with tangible and virtual values. It focuses on the issues of curriculum improvement and increasing of mathematical awareness of marketers. The paper pays attention to the scarcity of methodological and educational literature devoted to the using of mathematics for solving tasks of organization and management of marketing activity. The textbook "Methods and models of social and economic forecasting” is also discussed.
This article concerns the problem of predicting the size of company's customer base in case of solving the task of managing its clients. The author purposes a new approach to segment-oriented predicting the size of clients based on adopting the Staroverov's employees moving model. Besides the article includes the limitations of using this model and its modification for each type of relations of the client and the company.
Аddresses education in the field of advertising, marketing, public relations
This article reprsents brief methodology and results of a specially designed marketing research of batteries of the most running capacities in the framework of the research program of the State University of School of Economics. The process of this research facilitated the process of finding out Consumer preferences of the population in purchasing batteries of different brands based on the poll with the retail sale assistants.
marketing, marketing researches, STORAGE batteries, "Mystery Shopping", methods of research, Маркетинг, маркетинговые исследования, АККУМУЛЯТОРНЫЕ БАТАРЕИ, "таинственный покупатель", методы исследований
In work the developed model of adaptive management by the vertically integrated companies based on the system approach supporting the mechanism of an operational management in a uniform cycle of strategic planning, within the limits of faster time is presented. Thus for a finding of optimum values of operating parameters special algorithms of a class of genetic algorithms are used, neural networks the example of the developed system of adaptive management for the vertically-integrated oil company is etc. presented.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.