Residents’ Attitudes Towards Place Marketing: Tourism Marketing Focus
This article examines theoretical aspects of the co-production concept and illustrates its applicability within the framework of place marketing and tourism. A theoretical exploratory technique based on literature and discussion is employed to propose a conceptual model on residents’ willingness to be engaged in co-production activities.
Purpose – The paper is aimed to present the approach to the investigation of place development trajectory which ties up the bottom-up initiatives and the city strategic perspectives.
Design / approach – It is proposed to implement the ‘tactical urbanism’ activities and to up-scale their insights to tackle them with city strategy. The approach is aimed at local community activation as the preliminary stage of further involvement and gives new insights into ways of city representation. The case study is performed on the basis of the intervention that was implemented during the “Interactive Moscow” Summer School and the possible strategic insights are discussed.
Findings – The paper proposes the way of abandoned places development using intervention as a tool of community activation and draws the possible algorithm schematically, which needs further discussion.
Originality / value – The paper tests transferability of place management concept to centrally planned environment.
The growing demand for quality education services, as well as financial constraints faced by educational institutions produce the need for active involvement of parents and other representatives of local communities in the educational process so as to provide schools with additional resources. As a form of such involvement, non-profit organizations (NPOs) can be established to support educational institutions. In this paper, we assess the level of collective co-production in Russian school education and look for correlations between institutional characteristics of schools and their cooperation with NPOs. The data for research was obtained from the Unified State Register of Legal Entities (through the SPARK System), websites of municipal departments of education, and publicly available sources of information about activities of NPOs supporting schools. We reveal considerable cross-regional differences in the development of collective co-production in school education. The process is more active in provincial towns than in megalopolises: the proportion of schools supported by specifically founded NPOs is higher in many regional centers than in the capital cities. At the same time, a lot of regions have no such NPOs at all. As it turns out, NPOs are more likely to be created to support schools with a special status (gymnasiums, lyceums and specialized schools), where the parental demand for quality education services is higher. Meanwhile, we found no correlation between autonomous status of educational institutions and their participation in collective co-production. Thus, the increased degree of independence did not induce cooperation with NPOs for the purpose of raising extra-budgetary funds in this case.
In this paper the authors examine the marketing areas as strategic management process objects of tourist activities. In the study, a comparative analysis of different approaches to developing a marketing strategy of the city of Nizhny Novgorod, as a regional center of Nizhny Novgorod region.
The article defines the importance of studying the residents’ equity in place marketing. Several current approaches to determining the residents’ equity are highlighted. In conclusion, the approach to determining the residents’ equity in place marketing is stated.
The author analyzes the most widely applied risk management standards in Russia, emphasizing the lack of a clear system for operational risk management. Reviewing the challenges emerging on European markets due to the introduction of the Solvency II directive, he suggests approaches to the solution of possible problems for Russian insurers.
The Working Paper examines the peculiarities of the Russian model of corporate governance and control in the banking sector. The study relies upon theoretical as well as applied research of corporate governance in Russian commercial banks featuring different forms of ownership. We focus on real interests of all stakeholders, namely bank and stock market regulators, bank owners, investors, top managers and other insiders. The Anglo-American concept of corporate governance, based on agency theory and implying outside investors’ control over banks through stock market, is found to bear limited relevance. We suggest some ways of overcoming the gap between formal institutions of governance and the real life.
We address the external effects on public sector efficiency measures acquired using Data Envelopment Analysis. We use the health care system in Russian regions in 2011 to evaluate modern approaches to accounting for external effects. We propose a promising method of correcting DEA efficiency measures. Despite the multiple advantages DEA offers, the usage of this approach carries with it a number of methodological difficulties. Accounting for multiple factors of efficiency calls for more complex methods, among which the most promising are DMU clustering and calculating local production possibility frontiers. Using regression models for estimate correction requires further study due to possible systematic errors during estimation. A mixture of data correction and DMU clustering together with multi-stage DEA seems most promising at the moment. Analyzing several stages of transforming society’s resources into social welfare will allow for picking out the weak points in a state agency’s work.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.