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Article

Активизация трудового поведения граждан за счет реализации мотивационного потенциала

The studies have shown that the employees’ motivational potential is revealed through a complex system of labor motivation, taking into account the needs and interests of a particular employee and forming the motivational and stimulating environment. The research includes the development of methods to analyze the employees’ interests and dominant motives and building of the structural system of employees’ motivation to effective action.The application of this method allows to increase the effi ciency and productivity of workers, to gain additional profi t, which is especially important in the context of the economic crisis and the lack of additional investment.