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Article

Разработка инструмента повышения финансовой грамотности населения

Букина Т. В., Туманова К. И.

The urgency and purpose. Low level of financial capability is an actual problem of modern society. This problem directly effects on economic and social growth. Russian and foreign companies confirm that Russians have a low level of financial capability. Based on the Standard&Poors research findings was identified that only 38% of Russians have a high level of financial capability. The evaluation of real life issues in Russia and foreign countries shows that raising of financial capability level should have a complex approach. Within the frame of current research the site ProFin was developed. The goal of site is to increase people's financial capability. The site was tested on the target group and on potential group of users. Based on the test results there were defined pros and cons of the site and some recommendations for improving site were declared too. The purpose of this study – the development of tools to improve the financial literacy.

Methods. The research was designed website "ProFin" to improve the financial literacy of the population. Website Modeling was performed on the Wix platform - software for creating and designing websites.

Results. Website "ProFin" includes all the main sections of the site: home page, news and contacts. Unique sections "ProFin" Web Site are: analytical unit "Comparison of banks," which allows users to compare the financial performance of commercial banks. The section "Helpful Hints" provides important useful information to existing or future users of banking products and services. The website also posted an interactive calendar of events, allowing website users to know about the events and seminars on financial literacy in the lives’ region.

Conclusions. This tool has been tested on the target groups and potential users of the portal. According to the test results were identified advantages and disadvantages of the portal, as well as recommendations on further development of the website.