Исследование восприятия бренда Северного Байкала как туристической дестинации
In contemporary competitive circumstances destinations strive to raise touristic attractiveness by means of branding. Branding is very often realized with the help of cultural policy. Being a touristic city, St.Petersburg has established an academic image and attracts a steady category of tourists. This research paper is aimed at studying the development of contemporary visual art in St.Petersburg and its influence on the brand of the city. Contemporary art could help to attract new categories of tourists, including young people and creative community. Moreover, the renovation of the city image would contribute to the inflow of additional investments to the culture sphere. This particular study will probably help to support the high touristic attraction of St.Petersburg and raise its level as well. Two methods were used in order to achieve the aim of the study. During the expert survey a questionnaire was developed. It helped to find out an expert opinion about the influence of contemporary art on tourist destination brand (experts are managers of organisations, fine art experts, employees of advertisement departments and departments which work with tourist groups). Content-analysis was used as well in order to analyze the sites of touristic firms for the presence of information about organisations which represent contemporary art. Recommendations for the effective influence of contemporary visual art on the brand of St.Petersburg were prepared.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.