NGO public diplomacy as an instrument of global "soft power" competition: American and West European approaches
Public diplomacy has become one of the efficient and popular instruments of non-traditional diplomatic activity of states. Its potential of sincere dialogue among civil society representatives and creative format help states and society to promote foreign policy and explain the logic of external actions of some particular country in a non-ordinary and semi-formal way. Today it is also a strong component of global ‘soft power’ competition between influential states.
This paper attempts to ascertain the role of public diplomacy in the East Asian region and focuses on the civilization potentials of Russia and China in the region. Dialogue of civilizations, based not on conflict of cultures, values, but on movement to mutual understanding, collaboration and even to the process of harmonization of civilization, is becoming a major requirement of our time. All efforts to solve difficult international problems by “hard power” are not successfully completed – use of military force provokes a counter response. In the light of this, the role of public diplomacy and foreign-policy propaganda is increasing. Despite the fact that the world’s financial and economic crises dispelled the myth of universality of the Western liberal-economic model, USA still continues to impose her ideology – “the new rules of the world ” – on the world. Under these conditions, Russia and China are facing a challenge – consolidating their positions in the world economy and politics. Nowadays, without doubts, both Russia and China are interested in the integration approach. This study explores the possibility of working out the paradigm of political and diplomatic cooperation between the two countries.
The present world order that restricts the possibilities of individual civilizations causes reaction from East-Asian and other developing countries. China in particular, is taking the lead among developing countries, disputing regional and recently global positions. While China assumes responsibility as a regional leader, Russia has interests in her age-old region – Commonwealth of Independent States.
Foreign policy uses a wide range of soft power policy instruments and models. It is thus useful to identify the best practices, key tools and approaches that ensure the sustainability and coherence of policy, as well as the connecting elements that allow a country to coordinate its foreign policy actions. This article analyzes the experience of China, the United States, Germany, the United Kingdom and the European Union in five areas: the promotion of language and culture; cooperation in the fields of education, science and technology; business relations; public diplomacy; and official development cooperation. The article is based on the expert survey conducted by National Research University Higher School of Economics in December 2013. The sample includes experts of the international relations engaged in Russian foreign affairs, as well as development cooperation. The results of the expert survey allowed to identify the tools ensuring the most impact and best application of soft power in various socioeconomic and political conditions. The identified tools are structured into a system of interconnected organizational forms with five areas or clusters of influence. Key institutions acting in the five areas constitute the centres of sustainability of the respective clusters. Structural cohesion is ensured by connecting elements such as regulatory frameworks, resources, coordination mechanisms, visa regimes, and communication and public relations.
The book presents research of public diplomacy process in the Eurasian region.
Among key problems of strategic development of the Russian Federation – a gain of the advanced positions in a global competition, an exit on standards of a life of the developed countries. Methods of achievement of the proclaimed priorities among which predominate an emphasis on realisation of innovations and optimisation of use of regional and human potentials are defined also. It means also working out of essentially new domestic industrial policy which main objective – stimulation of transition of a national economy on the way of development allowing a science and hi-tech sectors of the industry to become by the locomotive of economic growth, to provide adequate conditions for development for industrial sector of economy. Many questions concerning a theme of research carried out in the given collection, successfully dare in the European countries. Therefore studying a positive European experience important for decrease in vulnerability of domestic economy in the face of many global problems. These problems demand today adequate reactions at level of an industrial policy, start of new industrial strategy. In this work it is a lot of the specific proposals directed on the further development of the Russian industry. Authors have formulated both new tactical and strategic ideas, not ordinary decisions for achievement of leadership in the field in the future.
The article examines the main trends of contemporary public diplomacy of China focusing on the elements that can be used to enhance Russian public diplomacy efforts.
The article deals with the processes of building the information society and security in the CIS in accordance with modern conditions. The main objective is to review existing mechanisms for the formation of a common information space in the Eurasian region, regarded as one of the essential aspects of international integration. The theoretical significance of the work is to determine the main controls of the regional information infrastructure, improved by the development of communication features in a rapid process.The practical component consists in determining the future policies of the region under consideration in building the information society. The study authors used historical-descriptive approach and factual analysis of events having to do with drawing the contours of today's global information society in the regional refraction.
The main result is the fact that the development of information and communication technologies, and network resources leads to increased threats of destabilization of the socio-political situation in view of the emergence of multiple centers that generate the ideological and psychological background. Keeping focused information policy can not be conceived without the collective participation of States in the first place, members of the group leaders of integration - Russia, Belarus and Kazakhstan. Currently, only produced a comprehensive approach to security in the information field in the Eurasian region, but the events in the world, largely thanks to modern technology, make the search for an exit strategy with a much higher speed. The article contributes to the science of international relations, engaging in interdisciplinary thinking that is associated with a transition period in the development of society. A study of current conditions in their relation to the current socio-political patterns of the authors leads to conclusions about the need for cooperation with the network centers of power in the modern information environment, the formation of alternative models of networking, especially in innovation and scientific and technical areas of information policy, and expanding the integration of the field in this region on the information content.