• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Article

NGO public diplomacy as an instrument of global "soft power" competition: American and West European approaches

Ivanchenko V. S.

Public diplomacy has become one of the efficient and popular instruments of non-traditional diplomatic activity of states. Its potential of sincere dialogue among civil society representatives and creative format help states and society to promote foreign policy and explain the logic of external actions of some particular country in a non-ordinary and semi-formal way. Today it is also a strong component of global ‘soft power’ competition between influential states.