EСONOMIC ATTITUDES AND INDIVIDUAL VALUES: THEORETICAL ASPECT OF THE PROBLEM
Nowadays, more and more attention is paid to the correlation of cultural parametres with the indicators of social and economic development. The connection of cultural values and economic development goes through multiple changes, in different countries and in different periods. In Russia that is constantly under the influence of economic and social transformations this question is especially relevant. One can say that culture, to some extent, bears responsibility for the economic development. It is to be expected that representatives of different generations of Russian people would perceive questions related to the problem of cultural values and economic attitudes in a different way. The younger generation has different prevailing values, and young people adapt more easily to the new life conditions. Only the young people that have already got used to new life conditions, in Russia tormented by reforms, can change their attitude towards values and economic attitudes faster than the adult generation that grew up in another country (the USSR) and thus had to change a lot during the social and economic changes that were occurring at the time. It is to be noticed that the Russian society, in the last years, is in the middle of a period of political, cultural and economic transformations. This brings a lot of changes to the way of life and to the mentality of the Russian population. During the last few years, people had to elaborate their own behaviour standards, to act, to know their way around in the situation that had occurred. Obviously, the young people turned to be more interested and open to new practices and transformations than people of an older generation whose system of attitudes and values had yet been formed in the Soviet times. Today’s young generation is the indicator of social and economic alterations of the last 10-15 years. Russians’ values, their active life philosophy and their ideas of what is important in their lives and what is not, – this is the core of the national identity.