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Article

Особенности ценностных ориентаций и экономических установок жителей Перми и Пермского края

For the last years in the Russian society there is a transformation of the social and economic relations which is characterized by change of values, of life priorities and is manifested in the increasing importance of individual wealth and property differentiation.In this research the features of valuable orientations and economic attitudes of residents of Perm and Perm region has been analysed. This problem is interesting to regional science, in particular, for understanding of psychological specifics of the population of the region. Residents of Perm  and Perm region (n=557) - representatives of Perm, Kudymkar, Kungur, Gubakha, Solikamsk, Berezniki and some municipal districts as  Ilyinsky, Kishertsky, Nytvensky, Osinsky, Suksunsky have acted as respondents. As a result it has been revealed that for respondents values such as Self-Direction Action, Self-Direction Thought, Security Societal, Security Personal, Humility, Conformity Interpersonal, Power Resources, Benevolence: care are more important; and values of Hedonism and Universalism Concern less important. The majority of respondents are experiencing economic anxiety, worried about their financial situation due to the economic crisis in the country, feel the need to increase income and at the moment have a shortage of cash.