Человекоцентрированный подход в организациях: утопия или стратегический потенциал?
Opportunities and ways of application of the Person-Centered Approach in business relations in modern business organizations are analyzed. Is it possible and realistic, reasonable to apply humanistic Person-Centered Approach developed by the famous American psychologist Carl Rogers in the tough competitive sphere of business relations? With a support at views of the famous PersonCentered business consultant Ernest Meadows, the colleague and follower C. Rogers, competence in the Person-Centered Approach is operationalized as an ownership of four Person-Centered skills. Those skills are empathic listening, congruence, empathy and unconditional positive regard. A model of the worker competent in the Person-Centered Approach and a model of fully functioning new working community as an organization consisting of the workers competent in the Person-Centered Approach are described. Features of conflict resolution in new working communities, methods of task assignment and achievement conversation, principle of distribution of tasks between employees according to their capabilities and opportunities, culture of promises characteristic for such organizations, characteristics of leadership and execution, feasibility and possibilities of use of empathy in business relations, etc. are described. Real examples and illustrations of application of Person-Centered Approach in business relations and the organizations are given. A conclusion is drawn that Person-Centered Approach is not an utopia or idealistic dream, but strategic potential and direction of development of organizations aiming at being competitive and effective in modern conditions of implementation of high technologies and intensive business interaction in business.